Hispanicize 2016: ¿Cambio de Prioridades?

Hace unos años, cuando comenzamos a asistir a las reuniones de Hispanicize el foco parecía estar en cómo orientar a un grupo de mamás entusiastas, “bloggers” que comenzaban a explorar los beneficios de conversar de sus vivencias en la red. Era una especie de club privado donde unas pocas mujeres se hacían presentes en la red con el poder de contar sus propias historias, en primera persona, gracias a los blogs.

Para la edición 2016, Hispanicize se ha vuelto un gran foro que espera más de 5,000 participantes, pero eso no ocurrió de la noche a la mañana. La influencia de los Latinos en el mundo digital es inobjetable y este año se torna mucho más importante por las elecciones de noviembre. La agenda de 2016 incluye “influencers” y “trendsetters”, así como también figuras de la prensa y del espectáculo, filantropistas y activistas, acompañadas de organizaciones como el Consejo Nacional de la Raza (NCLR) ¡porque los medios sociales llevan el pulso de todo!, hasta de la política.

Pero por supuesto, el tema central es “cómo se bate el chocolate” en ese multi-universo donde cada día surgen nuevas estrellas: las redes sociales y los lenguajes particulares con los cuales hemos aprendido que la comunicación puede transformarse de la noche a la mañana con la aparición de una nueva aplicación.

La conferencia comenzó el lunes 4 de abril y se extenderá hasta el viernes 8 de abril, estaré presente desde este martes. Aquí les dejo los horarios de las ponencias y eventos, les estaré informando a través de nuestra cuenta de Twitter: @Latinfluencers, durante el curso del evento.

Tuesday, April 5

8:25am
How to Say It Right the First Time, Every Time

8:55am
Event Break

9:00am
Effective Email Marketing Tips for Bloggers & Brands
Covering Cuba: The pitfalls, challenges, risks & rewards for journalists covering one of the hemisphere’s most intriguing stories
Voices on the Verge Series: A Look At Cross-Culturalism

9:50am
Event Break

10:00am
SnapChat: A Creators’ Guide
Elección 2016: Redes sociales
Hispanic Market Trends 2016: The Annual Update

10:50am
Event Break

11:00am
Welcome Remarks and Keynote Address by Yonatan Sela, VP Business Development & Product Strategy, YouNow

11:30am
Latinovator Lunch with Lele Pons Sponsored by Cricket Wireless

12:10pm
The Best New Old Thing: How To Launch a Successful Podcast
2016 State of the U.S. Hispanic Digital Industry Town Hall: Where Are We and What’s Next

1:10pm
Event Break

1:15pm
CREATORS DOUBLE SESSION: Part 1: How To Break Into the Travel Blogging Industry / Part 2: Influencers Meet the Travel Brands
Impulsando la innovación
Move over, Millennials. Who is Generación Z? What motivates them? Who influences them? What implications are there for brands trying to reach them? (Presented by Alma)

2:00pm
Women in Music Technology

2:40pm
Event Break

3:00pm
Angélica Rahe – Spanish gypsy roots with American Pop & Soul Performance
Preferencias en redes sociales
That’s So Funny! When Comedy Influencers & Brands Collaborate Presented by Unilever
Riboli Family Wine Estates Happy Hour Wine Tasting at the Music Lounge

3:30pm
The Effinays – Funk/rock/reggae Performance

3:50pm
Event Break

4:00pm
The Power of Pinning: How to Drive Traffic and Expand Your Reach on Pinterest
Bootcamp: Periscope (en español)
The Walt Disney Company: Reframing Hispanics from a Targeted Segment to our Core Audience

4:50pm
Your Money, Your Brand and How to Make it Work for You! @Prudential Booth

5:10pm
Lifestyle Brands-Creators Speed Dating!
The Evolution of the Mighty Latina Mom Influencer
Sustainability and Social Conscience: Engaging Millennials Through Shared Values

7:00pm
Positive Impact Awards

Wednesday, April 6

8:25am
First American Title Insurance Company Case Study

8:55am
Event Break

9:00am
YouNow: A Creator’s Guide
El teléfono como prioridad
The Playbook On How To Use Influencer Media To Reach Latino Millennials

9:50am
Event Break

10:00am
All in the Famiia: Building the Next Generation of Influencers
It’s all about that GROWTH (presented by Geoscape)

10:50am
Event Break

11:30am
Latinovator Lunch with Rosario Dawson

12:30pm
Keynote Session with Sol Trujillo

12:55pm
Winning the Latino Vote Town Hall

1:40pm
Event Break

1:45pm
CREATORS DOUBLE-SESSION: Part 1: The Latin America Effect: How Latam Influencers Are Integrating Into the U.S. Hispanic Market / Part 2: Keeping Up with the Boricuas: A Look at Social Media and Influencer Mark…
The Latino Brand in Disarray Town Hall

3:00pm
Music Gatekeepers Town Hall
Riboli Family Wine Estates Happy Hour Wine Tasting at the Music Lounge

3:10pm
Event Break

3:30pm
Queen of the South -Talent Autograph Signing
Easy Ways Influencers Can Make Money with Affiliate Marketing (presented by Savings.com)
El poder de Pinterest
Maximizing Content for Reach and Engagement

4:00pm
Vanessa Zamora – Indie folk-pop Performance

4:20pm
Event Break

4:30pm
Beauty and the Brand: How Influencer Media is Transforming the Beauty Industry
Cultivating Personal Wealth: The Hispanic American Financial Experience
¡Controversia! Hispanic Hot Topics
Learn from the Pros! Take Your Influencer Platform to the Next Level (1 hr. 50 min.)

5:20pm
Event Break

5:30pm
Turn Your Pictures into Profits: The Secret to Monetizing Your Instagram Account
The science of Hispanic Millennial spend – Understanding the impact of converging cultural and generational influences

7:00pm
Free shuttle buses leave to the Opening Night of The Hispanicize Film Showcase
Hispanicize Film Showcase Opening Night “Queen of the South” Presented by USA Network and Sponsored by Tu Twist
Cricket Wireless VIP After Party @ Haven Lounge

Thursday, April 7

8:25am
To Catch a Cheat
Fireside Chat: Natalia Martinez-Kalinina of the Cambridge Innovation Center

8:55am
Event Break

9:00am
Workshop: 15 Seconds or Less! Create Engaging & Shareable Short Form Videos
Chris Rock and the Disturbing Reality about Latino Inclusiveness in Hollywood
Fuentes de investigación
Bridging Digital Advertising with Latino Influencer Marketing

9:50am
Event Break

10:00am
Creator Hub: Working with Top YouTubers & Creators
Periodismo latinoamericano y audiencias Latinas: Cruzar las fronteras
Why do they call it SocialTV?
Looking for Capital? Crowdfunding Your Latino Startup, the Startup Jobs Act & Title Three

10:50am
Event Break

11:00am
Video de calidad con tu teléfono
Beyond Virtual Friends: How Social Media is Redefining the Modern Neighborhood #BuenVecino (Presented by State Farm)

12:00pm
Latinovator Lunch with Lizzie Velasquez (presented by Prudential Financial)

1:00pm
Event Break

1:15pm
How to Capture the Hearts and Loyalty of the U.S. Hispanic Community through Smart Partnerships and Social Good
The Latino Perfect Pitch (presented with Wells Fargo)

2:00pm
Q&A with Sofia Reyes Hosted by Pili Montilla of Te Para Tres TV

2:30pm
Sofia Reyes Performance

2:40pm
Event Break

3:00pm
Que Rico! The Power of Hispanic Food Influencer Marketing
The Tech Habits and Shopping Tendencies of Latino Millennials (sponsored by Kelley Blue Book)
Redefined: The Kimberly-Clark Multicultural Journey
Riboli Family Wine Estates Happy Hour Wine Tasting at the Music Lounge

3:50pm
Event Break

4:00pm
(En Español) YouNow: The Journalists’ Guide to Self-Broadcasting
Finding Relevance and ROI in Hispanic PR
Thumb-Stopping Social Content
Women of Color in Tech: The Emerging Unicorns

7:00pm
Tecla Awards

Friday, April 8

8:25am
Fireside Chat: Getting to Know the Latino Startup Alliance

8:55am
Event Break

9:00am
Engagement is Everything! Simple Ways to Increase Facebook Likes, Comments & Shares
Podcasts: Desarrollo de una voz
The Power of Social Intelligence: Take control of your Social media, increase user engagement, and access real-time, actionable intelligence
Teardown Smackdown!
Media entrepreneurship bootcamp/Entrenamiento empresarial para periodistas (Must register to attend/Se debe registrar para poder atender))

9:50am
Event Break

10:00am
Broadcast Yourself(ie): How Influencers Are Helping Brands Win On Periscope
Las mejores aplicaciones para periodistas
Millennial Shopping Survey
The Anatomy of a Deal: How Makers Row Came Together with Comcast ventures
Jungle Book Special Screening Sponsored by Walt Disney Pictures (By RSVP Only)

10:50am
Event Break

11:00am
Achieving Multicultural Excellence From the Inside Out: The HSN Journey
Addressing the Diversity Gap of Silicon Valley Town Hall

11:50am
Event Break

11:55am
Keynote Session

12:20pm
Latinovator lunch with Ozzie Areu

1:10pm
Event Break

1:15pm
Leveraging Our Multicultural Influence for Commerce, Justice and Social Good – Presented by The Calvert Foundation
Media Entrepreneur Stories (En Español)
Latino Gen Z Live Focus Group
Lightning Talks “Tech Entrepeneur’s Edition”

1:30pm
The DIY Music Session- Powered by Microsoft

2:30pm
David Alfaro – A Melting-pot of jazz, blues and pop Performance

2:40pm
Event Break

3:00pm
How To Successfully Rebrand Your Influencer Platform
DOUBLE CASE STUDIES: Part 1: MassMutual #Prepárate Business Owner Case Study / Part 2: McDonald’s Twitter at Latin GRAMMYS Case Study
Give Me Equity and I’ll Give You Cash
The Investor’s Perspective: Building a Fundable, Scalable Start-Up
The Legal Side to Getting Funded
Riboli Family Wine Estates Happy Hour Wine Tasting at the Music Lounge

3:15pm
The Evolution of the Boom Box and its Impact on Latin Culture Powered by Monster Products

3:50pm
Event Break

4:00pm
Tapping into the Booming Influence of Texas Latinos
Cómo monetizar tus fans y followers mediante el engagement
The Monster Blaster CloseOut Hour Party

5:30pm
Hispanicize Film Showcase “Project Enye” Special Screening